Marketing News

Lip Smacker’s First Official Tastemaker

Author Image

By: TOM BRANNA

Editor

Lip Smacker is crowdsourcing its next flavor. Dubbed the “Official Tastemaker 2017 Search,” the brand asked fans to submit their suggestion with flavor name, three key ingredients and descriptors. After narrowing down that list to the top five flavors, voting was set to begin on May 30. The winner will be unveiled on June 28. The winning flavor will be made into a Lip Smacker lip balm and sold exclusively on the brand’s website, with credit to the creator.  In addition to bragging rights as Lip ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters